quickutilities – LeBron James is taking legal action to stop the spread of AI-generated videos that depict him in bizarre and false scenarios. According to a report by 404 Media. James’ legal team issued a cease and desist letter to an individual linked to an AI platform that allows users to create synthetic videos featuring NBA players. One such video showing a “pregnant” James being rushed into an ambulance has drawn particular attention and millions of views across Instagram.
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The video appears to portray an AI-generated James calling out to Steph Curry, saying. “Come quick, our baby is being born.” While similar AI videos of NBA players have circulated for months, this clip triggered a legal response. At least three Instagram accounts that shared the video have since been removed. However, the clip remains accessible on other platforms like X. The founder of the AI tool used in the video acknowledged the cease and desist publicly. though the exact demands remain undisclosed.
It’s unclear whether James’ legal team has also contacted Meta, the parent company of Instagram, regarding the video’s removal. Efforts to curb unauthorized AI content have become increasingly common among public figures. With several celebrities previously targeted by misleading deepfakes and scams.
Deepfake Tools Still Easily Bypass AI Safeguards Despite Growing Concerns
James’ legal action may slow the spread of specific videos, but producing AI-generated deepfakes remains easy. Engadget tested several leading AI platforms—including ChatGPT. Copilot, and Gemini—and found that they initially refused to create images of a pregnant James due to content guidelines. However, when users uploaded an image of James and prompted Gemini to “make this person eight months pregnant,” the platform successfully generated a short animation of James cradling a visible baby bump.
Similarly, Meta’s AI image generator produced multiple images of a pregnant LeBron James when prompted. These examples, though less detailed than the original viral clip, show how easy it is for users to exploit existing generative tools. They also highlight gaps in platform safeguards meant to prevent inappropriate or misleading content creation.
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This incident reflects a broader challenge for celebrities and tech companies alike. While the AI tools are marketed with usage restrictions, those barriers are often easily bypassed. James’ situation underscores the ongoing battle between public figures and the creators of unauthorized AI content. That can go viral for entertainment or malicious intent. As deepfake technology continues to advance, legal and ethical frameworks must evolve to protect individuals from misuse. Without stronger regulations and technical safeguards, celebrities like James will likely face more of these situations in the near future.
