quickutilities – At IFA 2025, Philips Hue introduced its first video doorbell, the Hue Secure. Marking a significant expansion into home security. The new doorbell features a 2K fisheye camera that captures a wide view of visitors. Unlike many competitors, Hue offers 24-hour free video history without requiring a subscription. This appeals to users seeking affordable security solutions without ongoing fees.
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The Hue Secure doorbell can automatically turn on your smart lights when someone rings, improving visibility and safety. It also includes standard features such as two-way talk, allowing direct communication with visitors. Signify, the parent company of Philips Hue, announced plans to add AI-powered facial recognition in 2026. Promising smarter home security in the near future.
Priced at $169.99, the doorbell launches in October. To hear alerts inside the home, users can buy the Hue Smart Chime for $59.99. At launch, the doorbell supports Google Home, Samsung SmartThings, and the Hue app, with Apple Home and Matter compatibility coming later.
Alongside the doorbell, Philips Hue revealed the Hue Bridge Pro, a powerful new hub designed to manage up to 150 lights and 50 accessories. The Bridge Pro promises faster performance and can store over 500 custom lighting scenes, enhancing user control and personalization. Existing Hue Bridge owners can upgrade easily through the Hue app in just a few clicks. This new hub will be available later this month for $98.99.
These innovations demonstrate Philips Hue’s commitment to expanding its smart home ecosystem beyond lighting. By integrating security features with smart lighting, the company aims to offer a seamless and convenient user experience.
New Affordable Bulbs and Premium Lighting Options Expand Philips Hue Portfolio
Philips Hue also focused on affordability by launching a new Essential line of smart bulbs. These bulbs maintain compatibility with the main Hue ecosystem but offer simplified features to lower costs. The Essential A19 bulb is priced at $24.99 individually or approximately $15 per bulb when purchased in a four-pack for $59.99.
To compete with budget brands, Signify emphasizes that the Essential products run on the same reliable software and connectivity as premium Hue products. This allows new users to enter the Philips Hue ecosystem without high upfront costs.
The company also introduced affordable strip lights priced at $59.99 for 5 meters and starter kits including four E27 bulbs and a Hue Bridge V2 for $99.99. For customers seeking premium lighting, Philips Hue unveiled the OmniGlow strip light, described as its first “perfectly spot-free” light strip, creating a smooth, high-end effect. The OmniGlow is available in three sizes: 3 meters for $139.99, 5 meters for $199.99, and 10 meters for $349.99.
In addition to OmniGlow, Philips Hue launched four other models of strip lights suited for both indoor and outdoor use, offering various price points. The Festavia string light range also expanded with two new models, including one featuring small globe-shaped bulbs, perfect for decorative outdoor lighting.
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These product launches highlight Philips Hue’s strategy to balance innovation with affordability, catering to a broad audience. With expanded smart home offerings and upgraded lighting technology, the company continues to strengthen its leadership in the smart lighting market.
In summary, Philips Hue’s IFA 2025 announcements bring new security, connectivity, and lighting options to consumers. The blend of affordability and premium features positions the brand to attract both new and existing smart home enthusiasts.
