quickutilities – Whistle, a Mars-owned company known for its pet tracking devices, is being acquired by Tractive. As a result, Whistle pet trackers will stop working after August 31, 2025. Users of Whistle devices must act soon to avoid losing tracking services for their pets. Tractive offers a replacement program for Whistle customers, providing new trackers for free, but only until September 30, 2025.
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To qualify for a replacement, Whistle users need to submit their tracker’s serial number and choose a new Tractive tracker. This transition allows pet owners to continue monitoring their pets without interruption. Additionally, Tractive will honor pre-paid Whistle subscriptions by crediting them to new Tractive accounts. Users without an active Whistle subscription will receive two months of free service on Tractive’s platform.
Whistle’s trackers, including popular models like the Whistle Go Explore and Whistle Fit, use GPS, Wi-Fi, and AT&T’s network to locate pets. These devices helped many owners keep track of their dogs and cats in real-time. However, with the shutdown looming, pet owners must switch to Tractive’s system to retain similar functionality. This transition marks a significant change for Whistle users but offers continuity through Tractive’s support.
Tractive’s Features and Subscription Plans Offer Enhanced Pet Monitoring
Tractive’s trackers offer comparable GPS tracking features along with advanced health monitoring options. With a subscription, users gain access to health metrics like heart rate, respiratory rate, and even barking frequency. These health insights provide a more comprehensive picture of pet wellness compared to standard GPS tracking.
Tractive’s Basic subscription plan costs $108 per year. It covers essential tracking and health features, helping pet owners stay informed about their pets’ activity and location. For those seeking extra coverage, Tractive offers a Premium plan at $120 per year. This plan adds worldwide tracking capabilities and allows users to export GPS data collected by the device.
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Although switching to a new tracker and transferring accounts can be inconvenient, Tractive’s offer is favorable for Whistle customers. The company’s willingness to provide free replacements and subscription credits eases the transition process. Overall, this acquisition creates a smooth path for pet owners to continue tracking and monitoring their pets with minimal disruption.
Pet tracking is essential for many owners’ peace of mind, and Tractive’s advanced features may even enhance that experience. This deal ensures that Whistle users do not lose access to valuable pet care technology. Pet owners are encouraged to act quickly to claim their replacement devices before the September 30 deadline.

