quickutilities – Asus has launched a special edition of its RTX 5080 graphics card in China, themed around the virtual pop icon Hatsune Miku. This new model builds on Asus’s premium ROG Astral design and targets collectors and fans alike. It features custom cooling shrouds, RGB lighting, and matching accessories designed to integrate with Asus’s wider PC hardware ecosystem.
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The RTX 5080 Miku Edition debuted at BilibiliWorld 2025, a major Chinese gaming and pop culture event. Alongside the GPU, Asus introduced other Hatsune Miku-themed products such as motherboards, monitors, and peripherals. Asus’s promotion of this edition on its global ROG social channels hints at a potential broader international release.
Priced at 16,999 RMB (around $2,370), the card costs more than double Nvidia’s local MSRP of 8,299 RMB ($1,150). This pricing follows the trend of Asus ROG Astral models, which often sell above Nvidia’s recommended retail prices. For comparison, international RTX 5080 Astral cards typically cost $1,750 to $1,800, higher than Nvidia’s $999 MSRP. Early reactions highlight the card’s impressive aesthetics and appeal to collectors, though Asus has not disclosed production volumes. The limited availability will likely keep demand high among enthusiasts.
Pricing, Market Context, and Future Availability
The high price of the Hatsune Miku edition also reflects ongoing hardware limitations in China. Due to US export restrictions, Nvidia’s RTX 5090 and 5090D GPUs remain unavailable in the Chinese market. This makes the RTX 5080 the most powerful GPU option for Chinese consumers. Asus’s limited edition provides a unique choice for gamers and collectors who want premium hardware combined with exclusive design.
The card’s hefty price may be justified by its limited availability, exclusive branding, and high-end features. However, whether the added cost appeals broadly will depend on buyer interest and collector enthusiasm. The Hatsune Miku edition stands out visually with vibrant RGB lighting and thematic touches that align with the popular virtual singer’s brand.
While Asus has yet to confirm global pricing or availability, the international response to other ROG Astral models suggests this edition may eventually reach markets outside China. Enthusiasts worldwide who appreciate unique and collectible PC components will likely watch closely for announcements.
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In summary, Asus’s RTX 5080 ROG Astral Hatsune Miku Edition delivers a striking combination of performance, design, and exclusivity. Its launch amid export restrictions makes it the top-tier GPU option in China, while its themed aesthetics appeal strongly to fans and collectors. The future international availability and pricing will determine its broader success in the global market.
